The switch to Cree® LED Lighting enhances the curb appeal of the vehicles, eliminates shadows between cars helping to create a safer environment and make car shopping at night an inviting experience.
Cree luminaires have a modern and clean look that complements the dealership’s existing architecture. “I really like the appearance of the fixtures. We had six bulbs on each pole and now we are down to one or two,” said Kaufman. If you look at the dealership from a distance, it’s a lot cleaner.” The new lighting is pure and crisp and helps to showcase the cars more vividly. Targeting the light helps eliminate the shadows between cars, helping to create a safer environment and make car shopping at night an inviting experience.
“When someone comes on the lot and lights are all working, they can see the product and feel safe,” said Kaufman. “When there’s three or four lights out, it doesn’t create a good impression and customers are likely to shop elsewhere.” Along with reduced maintenance costs, energy efficiency, dramatically better visibility, and stylish aesthetics, Kaufman also liked the reduced light pollution and Cree’s 10-year limited warranty. “With a 10-year limited warranty, the product has got to be quality,” said Kaufman. “No company could afford a limited 10-year warranty if the product they produced and sold was substandard.” Pleased with the results and positive feedback received from employees and customers about the Cree outdoor lighting system, Palmen Dodge Chrysler Jeep of Racine is considering installing the same outdoor lighting system at their other two locations in Kenosha, Wisconsin. “I like the way it looks. The lighting is fantastic,” said Kaufman. “Cree was very professional, on the ball, dependable, and offered a solution that worked for us.”