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Joe Morgan Honda

 Monroe, OH  Outdoor lighting

At first, Joe Morgan Honda considered traditional specification-grade HID luminaires, but after seeing the Cree Edge™ LED area luminaires and learning about the energy savings – 60 percent over traditional technology, the delivered enhanced color quality,

Opportunity

The newly constructed Joe Morgan Honda® automobile dealership opened its doors in Monroe, Ohio, about 30 miles northeast of Cincinnati. Baseball Hall of Fame member and former Cincinnati Reds second baseman, Joe Morgan, is a majority owner in the business.

Joe Morgan Honda® sits on 4.75 acres, has a 350-car inventory and a 30,000-square-foot showroom and service area. At first, the dealership considered traditional specification-grade HID luminaires, but after seeing the Cree Edge™ LED area luminaires and learning about the energy savings – 60 percent over traditional technology, the delivered enhanced color quality, uniformity and optimized illumination performance, it was an easy decision.

Solution

Joe Morgan Honda® installed 59 Cree Edge™ area luminaires: seven with Type II medium backlight optics, 28 with Type IV medium backlight optics, 19 with Type V optics, seven Type II medium optics with backlight control and five with NEMA 6 optics. They estimate a three-year ROI on the LED luminaires.

Cree LED luminaires also provide exceptional improvements in illumination quality compared to traditional specification-grade HID luminaires, with a reduction of more than 60 percent in lighting power density (LPD). Added cost-saving benefits include the virtually maintenance-free operation of the luminaires, and the elimination of hazardous waste disposal that comes with relamping traditional HID systems.

Benefits

“The Cree exterior lighting allows us to drive down operating expenses and present our cars in the best light,” said Dick Lange, Joe Morgan Honda® general manager.

Customers typically comment about how much easier it is to see the cars, anywhere on the lot. And knowing that Joe Morgan Honda® is the first car dealership in Ohio with LED luminaires, the sales associates specifically point out the LED lights and mention the dealership’s philosophy of helping lead the industry into a greener automotive future — all without toxic mercury.

“We installed the LED luminaires, along with many other sustainable products because it pays back in so many ways and it’s the right thing to do,” continued Lange.

The National Automobile Dealers Association (NADA) formally endorsed the EPA’s Energy Star Challenge by asking the NADA’s 20,000 members to reduce energy use by 10 percent or more. The EPA estimates that if auto dealers cut their energy use by 10 percent, they would save nearly $193 million and prevent more than one million tons of greenhouse gas emissions.

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