Palomar Observatory is located some 70 miles to the northeast of National City, and the auto dealerships must comply with a bright-sky initiative. Drewett says Cree was very precise in aiming the optics. “We did some drone flyovers, and you could tell the difference between this property and the others in the amount of glow that came off of them above the fixtures as compared with below the fixtures. Our light is more direct, and it aims down better.” And as you approach from the street, Drewett says, the Frank Subaru lighting is much softer compared to the fluorescent and HID lighting on competitors’ lots, which exude harsher orange and yellow hues.
Subaru of America participates in a green initiative called Green Dealer Support, and being a responsible steward of the environment was certainly a factor in the decision to go with an LED solution. And while Drewett looks forward to savings in energy and maintenance costs (he figures the Cree solution will pay for itself in four to five years in maintenance savings alone), “the quality of light on the vehicles was the primary deciding factor.”
In Drewett’s business, quality lighting extends to the bottom line. Whether in the showroom or out on the lot, a Frank Subaru automobile presents impeccably in the glow of Cree LED lighting. That’s a distinction of considerable merit along the Mile of Cars. “Really,” Drewett says, “I can only rave about this lighting.”